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What is Jasper AI? Boost Your Copywriting

April 8, 2023


In today's fast-paced digital marketing world, producing high-quality content is essential. However, writing compelling copy can be time-consuming and challenging. Enter Jasper AI—a powerful AI copywriting tool that leverages GPT-3 technology to create human-like content up to 10 times faster than humans. So, what is Jasper AI, and how can it transform your content creation process?

what is jasper ai

Jasper AI: The Robotic Writer

Jasper AI is an artificial intelligence platform that streamlines or even replaces writing processes across various roles, such as content creation for blog posts, social media ads, emails, and landing pages. Launched in January 2021, it has a 4.9/5 rating across more than 3,000 reviews and supports 26 languages.

One of the main reasons for Jasper's popularity in digital marketing is its ability to produce SEO-friendly copy. It can optimize content for specific keywords, suggest keywords based on user prompts, optimize titles and meta descriptions, and create high-quality content that ranks well on search engines.

How Jasper AI Works

Jasper AI follows a specific process to generate content:

  1. Choose a Template: Users select from templates such as Google Ads headlines, YouTube video descriptions, or email subject lines, which provide context for Jasper to understand the target audience, tone, and style.
  2. Provide Supplementary Information: Users input additional details such as "Product Name" or "Tone of Voice" to inform the copy that Jasper creates.
  3. Content Generation: Jasper uses its extensive database and knowledge to create engaging content tailored to users' needs.

Jasper AI produces human-style content by drawing on a massive database of web content, primarily marketing copy, and using natural language processing (NLP) protocols to understand user inputs and generate relevant copy. Although its training ended in late 2019, the platform has read around 10% of the published internet.

Industries Benefiting from Jasper AI

Jasper AI has potential use cases across various industries, including:

  • E-commerce: Creating landing pages, product descriptions, and ad copy.
  • Real Estate: Producing content for marketing properties.
  • Education: Developing engaging learning content for students and compelling course descriptions for higher education institutions.
  • Healthcare: Providing patients with information on conditions and treatments or creating copy for private healthcare practices to promote products and services.

Jasper AI's Key Features

Jasper AI Features

Jasper offers several benefits, including increased productivity, 40+ preset copywriting skills, improved content quality, convenience, scalability, multilingual support, and SEO integrations via Surfer SEO. To try Jasper, a free trial with 10,000 words is available.

50+ Built-in "Skills"

Jasper's AI functionality allows easy content generation with 50+ built-in "skills" or abilities. These skills range from AIDA frameworks to generating YouTube video scripts. Although Jasper can write high-quality articles with proper input, it doesn't necessarily replace a copywriter. It may replace "cheaper" copywriters for purely informative articles, but users need time to work with Jasper and apply keyword research themselves.

Integration with Surfer SEO

Jasper is also integrated with Surfer SEO, a tool that uses AI to optimize articles for better Google ranking. Surfer SEO can help develop a content plan strategy and analyze which words, headings, and topics are needed to rank higher.

Real-world Applications

In practice, Jasper can be used to generate unique titles, blog post outlines, text based on headings, and summary conclusions for articles. It can also generate backstories for NFT games and integrate with Surfer SEO for optimizing content. However, it's important to remember that Jasper should be used as a basis for generating AI sales copy and not as a complete replacement for human copywriters.

Trying Jasper AI

To try Jasper AI for free, a trial with 10,000 words is available for practice. This trial allows users to explore the platform and evaluate its potential to improve their content creation processes.

Pricing and Reviews

Jasper AI offers two pricing plans: Starter ($29/month or $24/month on a yearly plan) and Boss Mode ($59/month or $49/month on a yearly plan). Jasper AI is rated 4.7/5 for its ability to generate high-quality text with minimal errors, saving users time and money on content creation and outsourcing.

The Team Behind Jasper AI

The team behind Jasper AI includes CEO Dave Rogenmoser, CTO John Philip Morgan, COO Chrish Hull, CMO Austin Distel, Client Success Manager Megan Johsons, and Script Master James Morgan. They are based in Austin, Texas, and have a background in developing software solutions like Use Proof, aimed at helping websites increase conversion rates and generate leads.

User-friendly Dashboard and Templates

what is jasper ai

Jasper AI's easy-to-use dashboard offers a range of features, including templates, documents, ready-made recipes, and more. The templates are divided into categories such as ads, blog, email, website, frameworks, ecommerce, social media, video, Google, and SEO. Some popular templates include the Long-form Assistant, PAS Framework, AIDA Framework, Content Improver, Blog Post Topic Ideas, and Product Descriptions.

Real-life Success Stories

The author of the article, Nikola Roza, used Jasper AI in different stages of its development, starting from Conversion AI in January 2021. Roza found that even in its early stages, the tool helped produce higher-converting Facebook ads three times faster. Today, Roza uses Jasper AI for blog post workflows and claims that around 50% of the article's content is machine-generated.

The Future of Content Creation with Jasper AI

In conclusion, when asking "What is Jasper AI?", it is essential to recognize its potential as a valuable tool for content creators, marketers, and copywriters looking to save time and improve the quality of their output. With its extensive range of templates and user-friendly interface, Jasper AI has the potential to revolutionize AI email marketing, content creation and optimization in various industries.

By harnessing the power of artificial intelligence, Jasper AI can become an indispensable tool for digital marketers and business owners who want to efficiently and effectively use AI in their work. However, it's crucial to maintain a balance between AI-generated content and human expertise, ensuring the final output meets the highest standards of quality and accuracy. With Jasper AI, the future of content creation looks bright and efficient.

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